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Important On-Page optimization elements in SEO for novices
On-page Optimization:
On-page Optimization, On-page SEO, Conversion rate Optimization CRO, Multivariate landing page optimization MVLPO, On-Site Optimization, landing page optimization LPO refers to those tactics which are often used on the blog or pages of the website itself with the purpose of boosting the commuter traffic by increasing the webpage visibility on SERPs.
There are various On-page elements in SEO; here we will discuss few utmost essentials for novices:
1. Keywords and phrases research
2. Page Title
3. Heading H1
4. Quality Page Content
5. URLs Structure
6. Meta description tag
7. Image Optimization
8. Prohibited on-page techniques in SEO
Keywords and phrases research
You will have to target and research keywords-phrases that are appropriate and unique to each content page of your website, so that search engines may directly catch and recognize what each web page is about in results of search queries.
Page Title:
The Page title / subject is the supreme element for the best optimized page in on-page search engine optimization. Use the major keyword-phrase minimum once in the title of the page, and if possible as close to the start of the title as possible is extremely commended. Page titles are not only strategic to how search engines evaluate relevance to the search query, but they affectedly sway a user’s tendency to get on click as well. Title-tags contain the primary keywords-phrases; grab attention in the SERPs too. Page title should also be relevant to the page content as we have got and agreed the fact of the importance of getting clicks and making the surfer to not turn back to a result page after getting in a link. You are not only optimizing for keyword visibility, but for searcher prominence as well.
Heading H1:
We have observed the H1 tag with high relevance is supplementary with greater PR. The H1 (Heading 1) is used explicitly for meta-keywords placement and for the convenience of searchers who have just clicked links in result pages and supposing to find an appropriate headline on the page they surfing.
Quality Page Content:
A blog or page content is anything that marks its worth on search result ranking. Content pages are the essence of net sites and are practically motivate the web surfers to visit a website constantly. Dynamic content pages should be bound to a specific topic and be highly relative. It is the thing searcher comes up to search, therefore, is a vital element for the net search engines. Thus, it is very important to create a good quality content for your blog / page.
Now question is that what a good quality page content is?
From an SEO viewpoint, a worthy content has two qualities.
- User-Determined
- Link bait
User-Determined:
Same as economic sphere, the material is subjective to demand and supply. The Grade A content is that *user determined*, make sure of delivering the leading demand. It can be in text form, an image, a video or a sound, but then again, it is obligatory to fulfill a user demand in consideration of good content.
Link bait:
From an on page SEO viewpoint, content that users find shareable or linkable is often mentioned as link bait. The good and bad content is not different from another on the World Wide Web if it is not shareable or linkable. Such programs will be very doubtful to rank such content, if the users cannot share it or link it. As a result the content will not be able to drive a stream of traffic to the particular website.
The content that is not likeable or user-determined is not appreciated by users and search engines too. The content must be fresh and unique on the web and deals with a penetrated particular piece of facts that compels the visitors to share or link to.
URLs Structure:
Search Engine Optimizers must make certain that website URL does unswervingly supposing whatever a searcher is to be expected to search. URLs structure is a pecking order to websites pages and as important is as internal linking for the reason that it supports the search programs to recognize comparative rank as well as boosts relevant traffic to the World Wide Web page. It also turns out to be a supporting hand from an inbound linking side as people are more often chosen to link with the applicable terms if the keywords are built-in the page URL.
Meta description tag:
Keywords become bolder in the Meta description of a web page, which can be helpful with prominence in search listings. It is said that Meta description is not used openly in search engines’ indices, but it does not mean they are not crucial in on-page optimization. The Meta description, keywords, generally displays in the search engine results, and the main purpose of a Meta description must be to make the web surfer’s click.
Image Optimization:
For SEOs, the image’s filename, title, surrounding text and ALT feature all matter from a PR perception. Precisely, when an image is inserted, the ALT attribute works in the same way as in a text link to anchor text. Most probably, there is a chance to your image to visible in an image search queries.
Prohibited on-page techniques in SEO:
On-page SEO is believed best upon all internet strategies to attain long life in the Internet world. Unique and natural page content and on-page methods are best for long-term SEO results. Extravagant usage of Meta tags and phrases on a page will not impact in a positive way on both web surfers and search engines. For fruitful on-page Optimization, do not ever practice prohibited on-page SEO techniques on your webpage in the voracity of increasing visibility overnight. This will end in your website being banned from search engines.
We commend not to follow such “unethical” or “black-hat” on-page SEO techniques:
- Do not use invisible or “buried” text keywords on your webpage to be quickly optimized. For Instance, the keyword is “services”, the font color and page background color is set to same. In this case the text is there, but the words are unseen from the reader. This act is highly condemned upon by search engines and recurrently fallouts your website being restricted.
- Duplicate content should be avoided. For example, you create multiple web pages, and repeat one content on all web pages again and gain. Your web page may achieve top position in result listings, but then get blocked by search engines for having the same content on multiple websites.
SoOperfella Writer
SoOperfella Writer blogs about IT, technology, SEO, Business, Literature and Art.
