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4 Digital Marketing Trends that will Affect your Business in 2018
We have seen some amazing trends in the marketing industry so far in 2018. Marketing is an area that never slows down. Businesses are constantly searching for ways to reach potential consumers. Such a fast-paced industry is sure to create trends, so it’s never been more important to be prepared than it is right now. Marketing is dominated by foresight. Those who can anticipate new trends are going to leap ahead of their competition.
Here are four of the top marketing trends that we’ll see in the coming year.
Social Media will Remain, King
Social media is the undisputed king of digital marketing, and that trend is not going to change. So, if you haven’t stepped up your social media game, then you should focus on that. There are just too many benefits to ignore social media marketing.
- Increased web traffic
- Sales conversions
- Raises brand awareness
- Boosts the identity of your brand
- Creates a positive association between your brand and consumers
- Improves communication with your target market
I could list a hundred more benefits, but I trust that my point is clear. The more you engage your audience on social media, the easier every other market goal becomes.
SEO Becomes More Important as Google Swaps Mobile Index
Mobile marketing is growing in importance every year, but 2018 has seen the biggest jump in this trend. We have seen huge boosts in mobile traffic, and that doesn’t seem to be slowing down at all. In fact, it’s expected to grow even further! That means that SEO is more important than ever before.
What makes this trend so peculiar for digital marketers is that many of us are not traditionally trained in marketing. Most of us are tech savvy people who asked the question, “How can we get more traffic to our website?”
Then we used our technological experience to answer that question. My point is that SEO is an important skill that most tech savvy entrepreneurs can learn. If you don’t utilize SEO tactics in your marketing plan, then you should start today.
Paid Media
There’s nothing that gets us more excited that having the opportunity to promote our business for free. After all, it’s a rare occurrence to be offered something for free. The problem is that you rarely get something for nothing so even when those opportunities pop up, they don’t pay off most of the time. Plus, it still takes time to set it all up, so you’re really not getting it for free.
The fact of the matter is that paid media is critical to any digital marketing strategy. Marketing is an investment in your business. If you’re not willing to spend money for your business, how can you expect people to spend money on it?
Live Video Streaming Will Blast Off
We already see the demand for live streaming in the social media world. We can expect that demand to only increase over the next year. Thanks to more data and faster internet speeds, it’s not difficult for businesses to live stream promotional events. Live streaming makes consumers feel as though they are part of the team.
Even the Presidential Debates in 2016 were live streams, and they drew in millions of viewers. What’s even crazier is that this hasn’t even blasted off yet. It’s going to become much more popular. Before you know it, every small business will find live streaming an absolute necessity.
The bottom line is that trends create business opportunities. Those who are able to predict these trends are the ones that excel.
happy wheels
Jacob Haney
Jacob Haney is a content marketer presently working with Research Optimus, a business research outsourcing company. A writer by day and a reader by night, he is loathed to discuss himself in the third person but can be persuaded to do so from time to time.
