“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or
adapt to individual voices and content and change gracefully over time while always retaining their
identity.” –Jeffrey Zeldman
Web design has always been an integral factor in giving your users a satisfactory online experience. However, much like how the web transforms over time (and its respective users as well), web design should adapt to these changes or run the risk of getting left behind by their competitors or being starkly irrelevant. An excellent example of this phenomenon is the surge of mobile online users today which calls for the pressing need of more mobile-friendly websites. Today, with the recent influx of individuals accessing the internet through their online phones, designing a website that would cater to such users should be a paramount consideration of a digital marketing agency’s objectives. Looking back at web design, people who had been utilizing the same obsolete web design techniques would think current designs are unrecognizable. After all, with the various facelifts web design has undergone over the few years, adapting to such changes would only be apt.
Unfortunately, while outdated web design techniques may cause you to lose visitors to your website so can the poor web design choices you make that would prevent your prospective customers and potential customers from fully connecting with brands. Poor web design range from unattractive home pages, poor navigation to weak content. In any case, if you are working in digital marketing Philippines or elsewhere, you would know that corrective measures are necessary to prevent you from losing consumers. But before doing any remedial measure, it is best if you have an awareness of what these mistakes are:
To effectively prevent users from getting out of a particular web page, site authors have resorted to foul measures such as breaking a browser’s back button. Hapless users are then subjected to one of several things which can range from an immediate redirection to an unwanted location to having the browser stay put as the back button has been effectively deactivated. In other cases, windows would pop up and overtake the screen which would only serve to infuriate your visitors. Do not do this. The only thing this would accomplish is to have users develop a sense of online caution by never visiting your website again.
Back in the day, it was considered a breakthrough in web design when new windows popped up to display content as user navigated through the website. It was incredibly novel at the time—so much so that it became a trendy thing among websites. However, this only serves as an annoyance to viewers because while it may look cool, it can tie up system resources and slow their computer’s response which culminates in a complication of their experience. Sure, the tool is rather easy to use but with tabbed browsing common in so many online browsers, this addition and feature is already considered a superfluity. If your users wish to open new tabs, they would do so on their own volition.
Links—whether they are bad or hyperlinks that do nothing but lead to error pages would serve only to exasperate any online web surfer. To prevent this from happening, routinely check and test your websites and do it regularly so as to guarantee that the links peppered within work as they are supposed to. Apart from that, make use of your users as well by encouraging them to report any broken links and the like by including a “Contact the Webmaster” link in your website. Ensure that this would be easy to find so as to facilitate fast and easy remedies for those errors.
It is critical that you offer online viewers a myriad of ways to contact you—especially if you are selling something. Failing to do so is the quickest and surest way to lose your leads. To ensure you do not, put up a “Contact Us” link on your website that has complete information—from your mailing address, contact number to your email address. To guarantee that your web visitors do not miss this, pepper this link on each and every page of your website.
Alice Molina is the SEO expert, he loves to write SEO related news and articles. She always try to improve and try something new.
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