“Having an attractive and well-designed website for your business creates opportunity to influence people’s mindsets and help you to generate more sales.” –Author Unknown
It has been said that a company’s website forms part of their online character and appearance.
An industry’s professionalism and quality of service are both hinted at on their respective websites. How they present themselves and the way a website is created could vastly contribute to the type of traffic and conversion rates a company can expect. While most of you might dismiss the idea of a company’s success hinging on their websites, there is a measure of fact in this sentiment. After all, in this digital and modern age wherein everything and anything can be found on the internet, online marketing has invariably superseded traditional marketing. As a result, one can expect businesses specializing in whatever service or production to refine their web pages a little better. With this they can expect their target clientele to not only discover them, but would be compelling enough to make them want to transact business with the company. However, what makes a good website? While aesthetics do play a pivotal role in visual appeal, that alone would not suffice to leverage conversion rates. As a company, it is your duty to employ only the best and most competitive web design company in the Philippines to build a website for you that is both functional as well as visually appealing.
Of course, a website needs to be functional first and foremost. After all, all of your efforts into creating a visually appealing web page would all be for naught if your visitors cannot do anything with it or it fails to prompt your users into doing what you wish them to do. Good websites serve a purpose and would more often than not, solve a problem.
It should not take a lot of brain work to get around your website. In this regard, your website should be navigable and all of the pertinent details should be easily found and would not take much of a struggle from your visitors in order to come across. Furthermore, jumping from one page to another should be seamless and without hitches not clunky and incoherent.
Of course, you want your website to be relevant and up to date. To ensure this, make sure your website is using only the latest in technologies as well as the current trends. A website that does not support today’s needs would easily be dismissed and regarded as obsolete—something you do not wish to happen. Give your websites that contemporary update by making it more responsive and fluid. Furthermore, as most of your users are accessing websites through their smartphones, make sure it supports mobile readability as well or you run the risk of losing a significant fraction of potential customers.
Good websites are responsive as this is a modern need. But what does a responsive website mean? Well, responsive websites should be able to adapt to whatever medium or device the user is browsing it from. It should change its layout and options to accordingly fit any device and browser size. Remember, a large PC monitor’s size is starkly different than that of a mobile phone which means that more often than not, PC users would have more options that those accessing the website from their phones. However, this should not be the case. Your website should be tailored to be responsive regardless of what browser or device it is accessed from.
Your website and its content should be optimized not only for different search engines, but for data speed, devices, users and browsers as well. This is an integral part of any good website as it ensures that your visitors would want to explore your websites further. Neglecting to optimize your website for mobile data users and their respective download speeds can cause them to leave your website. Similarly if you do not optimize your website for modern browsers, you will be missing out on potential clients and if that does not cater to mobile users, then you would be losing a rather significant customer base.
Janice Jaramillo is a twenty something who loves to write various topics especially about digital marketing and technology. She also likes to travel around the world to meet new people and gain new experiences.
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