Here’s a fact: You can’t prevent no-shows. There is always a flaker in a group. You can only raise the population of people who will be interested in your webinar.
Social media channels are useful tools that will increase the size of your audience. Different platforms exist to highlight various products and services. However, they are more effective when applied to different marketing strategies. It’s no different from an SEO company deciding on which method and strategy to raise search engine results page (SERP) rankings.
To increase your number or leads without the pressure of in-depth B2B or B2C marketing, check the seven ways to leverage social media marketing (SMM) that limits your webinar no-shows.
Social media is a platform heavy on visuals. Users are likely to engage in posts with photos, videos, and other quick to consume content. To capture the attention of a user or your chosen market, you must tap into their weakness and subconscious.
Thought-provoking images that convey stories and pieces of information is one visual you can utilize. Graphics and pictures showing emotional scenes or a spectrum of feelings is an effective bait. Refrain from using stock images. Though they are free and cater to your needs, it downgrades the quality of the post. The same goes for common pictures and everyday photos on the Internet. These visuals are for the webinar presentation and not on social media.
Some slides contain visuals that can stand alone. These slides may not include the context of the webinar. These are the ones with catchy phrases, charts, quotes, or short messages. They have the qualities of a compelling visual. Once you selected and singled out these slides, you can start posting them on social media along with the link to your registration page.
Social media news feed are evolving. They include motion graphics, mini clips, and GIFs as these are some of the digestible content formats. Utilize this feature by coming up with your own. You can compile your most engaging slides, or it can be a feature related to your company and logo. Get creative with the elements you wish to include in your GIF.
Content consumption moves towards video, motion graphics, and audio. At the same time, the young generation gravitate towards video-based content. Moreover, Facebook and Twitter news feed pages auto plays uploaded videos. Thus, a video has twice the capacity to increase outreach and webinar participation when executed perfectly.
The video can feature the slides from the webinar along with the explanation of the value people get when they attend. Including testimonies from past attendees raises credit rep. A company’s brand or product is better off with customer cases. Other people narrating their experience is a great convincing strategy while retaining the authentic feel.
On the other hand, some users may not have access videos due to the device they are using. It’s crucial to consider the device and social media site of your target market. At the same time, estimate the length of your video and loading speed. Videos longer than 2 minutes may result to lower ROIs than intended.
Upload your set of visuals once you are done preparing them. Post them on your social media news feed page. Explore your channels and find out how you can get more out of them to reach your target audience.
Using other video sharing channels such as YouTube, Google+, Instagram, and Pinterest boost views. Meanwhile, the live streaming or live video feature of Snapchat, Facebook and others prior the event allows attendees to get an insight of the speaker and the event itself. It’s a way to establish a bond, ease the pressure, and make it feel casual.
The key is to find the right balance between sharing flow of the event to building anticipation towards it. You have to let the audience get glimpses of what they should expect as well as the real-time experience. You can publish a guide or tips related to the topic. Sharing additional information on the background of the resource speaker or a few of the resources used gives audiences a clearer picture of the experience during the webinar. Connecting your social media site, you tour blog through the links on each post provides them access to the information.
A hashtag is a quick way to track user engagement towards an event (this case, your webinar). However, implement hashtags can be tricky as the number of tags and wrong combinations results to the negative impact in audience’s engagement.
If you want to connect with industry influencers, you must use industry relevant hashtags. Through the hashtags, you encounter the right people and build a network before the event. The hashtag also helps users discover information within their interests and needs.
Bailing on a webinar with a click is easy. Even when there’s a fee involved, the wrong audience or those whose expectations aren’t met won’t waste their time on a winded explanation of your product, service or company. Thus, you must ensure your audience by casting a wider net through SEM. The compelling visuals, influencing videos, and hashtags are some of the elements to utilize.
The secret ingredient to limiting no-shows lies in your interaction with your audience. When you answer questions and get in-depth with their queries, you gain insights into the needs of your attendees which helps you create relevant webinars in the future.
Janice Jaramillo is a twenty something who loves to write various topics especially about digital marketing and technology. She also likes to travel around the world to meet new people and gain new experiences.
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